I'm a Digital Marketing Specialist with a strong passion for developing and implementing marketing strategies to reach the target audience and to achieve the business goals. I have over 3 years of experience in Digital Marketing with a proven track record of increasing sales and brand awareness. I'm also good at Data Processing and I'm proficient with computers.
Katherine Thu Dong
Marketing Specialist | 2020 - Present
Offer suggestions to Manager on target audiences, messages, creative ideas, media plans, monthly budget allocations, etc.
Manage company digital channels including: Meta, Google, Shopee with various ad types such as CPAS (to Shopee/Lazada), Google Ads - Search, Google Ads - GDN, Google Ads - Performance Max, Google Ads - Shopping, Shopee On-Platform Ads,... to accomplish multiple objectives.
Tracking users via GTM, Google Analytics, Pixel Tracking.
Using Google Ads Scripts to automate the campaigns.
Create and monitor dashboard to measure performance of campaigns regularly.
Optimize campaigns by researching & categorizing keywords using Keyword Planner and doing A/B testing and other optimization tactics.
Handle raw data from multiple platforms to analyze & deliver weekly/monthly/yearly reports.
Hyundai TC Motor
Sale Consultant | 2019 - 2020
Work as a saleman advising automotive products to customers. Other scope of works involved are managing website and implementing Google Ads (Search and GDN) to gain leads to business.
Handle and organize data as well as create systems to distribute sale leads to multiple Sale Departments.
Performance Marketing | 2017 - 2019
Corporate with clients to gather briefs, allocate budgets and implement setups as alignment.
Execute and monitor the campaigns on multiple platforms: Google Ad and Facebook Ads.
Optimize & handle technical issues to deliver best campaign results.
Manage Google Ads, Facebook Ads & Data analytics for E-Commerce website SanXeHot.vn
I'm a quick learner who adapts quickly to changes and eager to learn new methods
#GoogleAds, #FacebookAds, #ShopeeAds, #GoogleAnalytics, #GoogleSearchConsole, #GoogleDataStudio, #MicrosoftOffice, #Canva
Briefing: Take and analyze briefs from client using Excel, PowerPoint, Google Sheets.
Planning: Plan and optimize campaigns, including keywords, creatives, landing pages, budget, timeline,...
Reporting: Create reports via PowerPoint, Google Slides, Google Data Studio.
Optimization: Analyze the data and draw insights. Optimize the campaign by researching and categorizing keywords, A/B testing to find the best configuration and achieve the KPIs.
University of Finance - Marketing (2013-2017)
University of Economics HCMC (2021-2023)
University of Finance - Marketing (2017)
IIG Vietnam (2017)