Hello there!

My name is Huy Lan

Digital Marketing Specialist


I'm a Digital Marketing Specialist with a strong passion for developing and implementing marketing strategies to reach the target audience and to achieve the business goals. I have over 3 years of experience in Digital Marketing with a proven track record of increasing sales and brand awareness. I'm also good at Data Processing and I'm proficient with computers.

+84 981 690 658
233 Dang Thuy Tram, W. 13, D. Binh Thanh, HCMC
Walter Patterson


Katherine Thu Dong

Marketing Specialist | 2020 - Present

Offer suggestions to Manager on target audiences, messages, creative ideas, media plans, monthly budget allocations, etc.

Manage company digital channels including: Meta, Google, Shopee with various ad types such as CPAS (to Shopee/Lazada), Google Ads - Search, Google Ads - GDN, Google Ads - Performance Max, Google Ads - Shopping, Shopee On-Platform Ads,... to accomplish multiple objectives.

Tracking users via GTM, Google Analytics, Pixel Tracking.

Using Google Ads Scripts to automate the campaigns.

Create and monitor dashboard to measure performance of campaigns regularly.

Optimize campaigns by researching & categorizing keywords using Keyword Planner and doing A/B testing and other optimization tactics.

Handle raw data from multiple platforms to analyze & deliver weekly/monthly/yearly reports.

Hyundai TC Motor

Sale Consultant | 2019 - 2020

Work as a saleman advising automotive products to customers. Other scope of works involved are managing website and implementing Google Ads (Search and GDN) to gain leads to business.

Handle and organize data as well as create systems to distribute sale leads to multiple Sale Departments.

Skynet Inc.

Performance Marketing | 2017 - 2019

Corporate with clients to gather briefs, allocate budgets and implement setups as alignment.

Execute and monitor the campaigns on multiple platforms: Google Ad and Facebook Ads.

Optimize & handle technical issues to deliver best campaign results.

Manage Google Ads, Facebook Ads & Data analytics for E-Commerce website SanXeHot.vn

Cumulative Skill

I'm a quick learner who adapts quickly to changes and eager to learn new methods

Digital Skills:

#GoogleAds, #FacebookAds, #ShopeeAds, #GoogleAnalytics, #GoogleSearchConsole, #GoogleDataStudio, #MicrosoftOffice, #Canva

Briefing: Take and analyze briefs from client using Excel, PowerPoint, Google Sheets.

Planning: Plan and optimize campaigns, including keywords, creatives, landing pages, budget, timeline,...

Reporting: Create reports via PowerPoint, Google Slides, Google Data Studio.

Optimization: Analyze the data and draw insights. Optimize the campaign by researching and categorizing keywords, A/B testing to find the best configuration and achieve the KPIs.

Technical Skill

Google Analytics
Google Ads
Facebook Ads
Shopee Ads
Data Processing
Team Work


Hospitality Management

University of Finance - Marketing (2013-2017)

Master of Business Administration

University of Economics HCMC (2021-2023)


Bachelor of Hospitality Management

University of Finance - Marketing (2017)

TOEIC Certification of 845

IIG Vietnam (2017)

Google Ads Certificate

Google Inc.

Google Analytics Certificate

Google Inc.